The web is the store—marketplace, really—and the search engine is the interface, right?
It wasn’t always this way, and it’s instructive to consider the underlying forces that drove this and the role of some of the Web’s largest companies in this evolution.
Buyer behavior today
Here’s the way in which I buy most things, which I imagine is [...]
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- Consumer behavior
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- iPhone
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- Price competition
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- Retail stores
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- The competition between the Web and bricks and mortar stores
- The IDEA Process
- The web and newspapers
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