Category Archives: Working with industry analysts

Thinking like your customers when designing site navigation

By Lee Wright | Published: May 8, 2009

Much has been written about designing website navigation, but Organize.com does an especially good job of showing the kind of helpful navigation that results when you think like your customers.
By understanding that there are different types of customers that will be looking for things in different ways, the designers have created navigation that gives buyers [...]

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Misusing market research in assessing the demand for new services

By Lee Wright | Published: March 23, 2009

In response to an article reporting the findings of a recent global study by Accenture in which it was claimed that consumer market research showed “. . . 54 percent indicating their don’t want or need mobile video services:”

“This is a great example of research that is not helpful in making investment and partnering decisions, [...]

Also posted in Consumer behavior, Market research, Mobile applications, New product/service introduction, Uncategorized, iPhone | Tagged , , , | Leave a comment

Inside one of the world’s largest analyst firms: “Let’s set up a call and see if we get some money out of them.”

By Lee Wright | Published: March 21, 2009

In most categories today, traditional analyst firms play a smaller role than ever.
In 2005, however, while serving as the VP of marketing for a security start-up in Cambridge, we thought that commissioning global research from a well-known analyst firm would help the efforts of a large partner—they owned more than 150 companies around the world [...]

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