Category Archives: Retail stores

Thinking like your customers when designing site navigation

By Lee Wright | Published: May 8, 2009

Much has been written about designing website navigation, but Organize.com does an especially good job of showing the kind of helpful navigation that results when you think like your customers.
By understanding that there are different types of customers that will be looking for things in different ways, the designers have created navigation that gives buyers [...]

Also posted in Channels, Consumer behavior, Marketing, Mobile applications, Site design, The IDEA Process, The competition between the Web and bricks and mortar stores, The economy, Uncategorized, Working with industry analysts, iPhone | Tagged , , , , , | Leave a comment

“Would you consider yourself a shopper?”

By Lee Wright | Published: October 1, 2004

A good friend of mine, legendary retail entrepreneur Gary Hoover . . .

. . .  read some of Buying in a Post-Store World and sent a note that included this question:
Lee, would you consider yourself a shopper or not?   Do you like stores, hate stores, etc?
I love finding a great store, but there are so [...]

Also posted in Leadership and innovation, The competition between the Web and bricks and mortar stores | Tagged , | Leave a comment

Buying in a post-store world

By Lee Wright | Published: October 1, 2004

The web is the store—marketplace, really—and the search engine is the interface, right?
It wasn’t always this way, and it’s instructive to consider the underlying forces that drove this and the role of some of the Web’s largest companies in this evolution.
Buyer behavior today
Here’s the way in which I buy most things, which I imagine is [...]

Also posted in Channels, Consumer behavior, Mobile applications, The competition between the Web and bricks and mortar stores, The economy, Uncategorized | Tagged , , | 1 Comment