Category Archives: Price competition

“Call for high prices!”

By Lee Wright | Published: May 12, 2010

“Interesting, but I can’t find out how much it costs!”
That was the reaction after I sent a colleague a link to an ASP that, ironically, provides online billing services.
And what a tease it was.  The site even included this:
That’s why we offer a set of simple fixed price implementation packages to help you get [...]

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Sipping Champagne in Sea Island Cotton socks and enjoying higher margins

By Lee Wright | Published: April 7, 2009

Manufacturers of commodities face the challenge of earning higher margins and ultimately higher returns despite the fact that they are selling commodities, or what might be perceived by many as commodities.
In food and now fiber, some growers have approached this problem by creating a brand for their products that consumers are willing to pay more [...]

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