Category Archives: New product/service introduction

Of rubber boots and TV knobs

By Lee Wright | Published: November 16, 2009

Today’s Wall Street Journal reported on consolidation in LCD manufacturing with the agreement of Innolux Display Corp. to buy Chi Mei Optoelectronics, both of Taiwan, in a $5.3 billion stock deal.
Innolux was founded six years ago by Terry Gou, who also founded and is chairman of Hon Hai Precision Industry, the world’s largest ( by [...]

Also posted in Industry evolution, Leadership and innovation, Management challenges | 1 Comment

A bridge too late

By Lee Wright | Published: September 30, 2009

Verizon Wireless confirmed that they’re going to stop selling their “Hub” home phone product.
When the Hub was launched nine months ago, their press release claimed . . .
Only Verizon Wireless can launch a new touch screen home phone system designed to replace old-style home phones with a souped-up home communications system, bridging wireline and wireless [...]

Also posted in Consumer behavior, Leadership and innovation | Tagged , , | Leave a comment

The company – customer disconnect

By Lee Wright | Published: September 29, 2009

A recent survey (link to slides) sponsored by PowerReviews, a company that provides a product review service, is another reminder of the disconnect between companies and their customers.
The surprising finding, as shown in the first chart below: Not the importance of reviews or the popularity of social media–Facebook, Twitter, and the like–but the very low [...]

Also posted in Channels, Consumer behavior, Leadership and innovation, Management challenges, Marketing, Social media | Tagged , , | Leave a comment

Misusing market research in assessing the demand for new services

By Lee Wright | Published: March 23, 2009

In response to an article reporting the findings of a recent global study by Accenture in which it was claimed that consumer market research showed “. . . 54 percent indicating their don’t want or need mobile video services:”

“This is a great example of research that is not helpful in making investment and partnering decisions, [...]

Also posted in Consumer behavior, Market research, Mobile applications, Uncategorized, Working with industry analysts, iPhone | Tagged , , , | Leave a comment