Much has been written about designing website navigation, but Organize.com does an especially good job of showing the kind of helpful navigation that results when you think like your customers.
By understanding that there are different types of customers that will be looking for things in different ways, the designers have created navigation that gives buyers [...]
Also posted in Channels, Consumer behavior, Marketing, Retail stores, Site design, The IDEA Process, The competition between the Web and bricks and mortar stores, The economy, Uncategorized, Working with industry analysts, iPhone | Tagged IDEA, information architecture, navigation, Organize.com, Site design, The Container Store |
In response to an article reporting the findings of a recent global study by Accenture in which it was claimed that consumer market research showed “. . . 54 percent indicating their don’t want or need mobile video services:”
“This is a great example of research that is not helpful in making investment and partnering decisions, [...]
In response to an article in Fierce Wireless, “New boutique App Store changes the rules of the game,” about changes at Apple’s iPhone App Store:
“I’m puzzled by the ‘playing fair’ concept. Who set the rules? Apple isn’t a public entity, but rather a for-profit corporation.
“There’s another puzzle here, though, and that’s the implication that this [...]
The web is the store—marketplace, really—and the search engine is the interface, right?
It wasn’t always this way, and it’s instructive to consider the underlying forces that drove this and the role of some of the Web’s largest companies in this evolution.
Buyer behavior today
Here’s the way in which I buy most things, which I imagine is [...]
