A recent survey (link to slides) sponsored by PowerReviews, a company that provides a product review service, is another reminder of the disconnect between companies and their customers.
The surprising finding, as shown in the first chart below: Not the importance of reviews or the popularity of social media–Facebook, Twitter, and the like–but the very low [...]
Much has been written about designing website navigation, but Organize.com does an especially good job of showing the kind of helpful navigation that results when you think like your customers.
By understanding that there are different types of customers that will be looking for things in different ways, the designers have created navigation that gives buyers [...]
Also posted in Channels, Consumer behavior, Mobile applications, Retail stores, Site design, The IDEA Process, The competition between the Web and bricks and mortar stores, The economy, Uncategorized, Working with industry analysts, iPhone | Tagged IDEA, information architecture, navigation, Organize.com, Site design, The Container Store |
Manufacturers of commodities face the challenge of earning higher margins and ultimately higher returns despite the fact that they are selling commodities, or what might be perceived by many as commodities.
In food and now fiber, some growers have approached this problem by creating a brand for their products that consumers are willing to pay more [...]
The landscape today is filled with an abundance of me-too start-ups. How many of these will be missed when they’re washed out by the recession?
In every downturn there are a few, however, with smart, committed teams that have found a niche and have an up-close, living, breathing understanding of the critical needs of their target [...]
Also posted in The economy | Tagged Recession |
The message below was written in response to a plea from a colleague who was struggling with getting his organization focusing on the things that matter in the marketplace. Names, of course, have been omitted.
“I sympathize with your situation, and it’s one that’s all too common: Lack of clear thinking and objective facts leads to [...]
Posted in Marketing | Tagged CMO, term sheet |
