Category Archives: Market research

Misusing market research in assessing the demand for new services

In response to an article reporting the findings of a recent global study by Accenture in which it was claimed that consumer market research showed “. . . 54 percent indicating their don’t want or need mobile video services:”

“This is a great example of research that is not helpful in making investment and partnering decisions, [...]

Also posted in Consumer behavior, Mobile applications, New product/service introduction, Uncategorized, Working with industry analysts, iPhone | Tagged , , , | Leave a comment