Three firms, each once dominant in their industry, are attempting to transform their operations and culture, and while it won’t be clear for a few years whether or not they will succeed, it is fascinating and instructive (and sometimes painful) to watch:
Microsoft, where a long-time, hard-charging number two has taken the reins from the man [...]
Much has been written about designing website navigation, but Organize.com does an especially good job of showing the kind of helpful navigation that results when you think like your customers.
By understanding that there are different types of customers that will be looking for things in different ways, the designers have created navigation that gives buyers [...]
Also posted in Channels, Consumer behavior, Marketing, Mobile applications, Retail stores, Site design, The IDEA Process, The competition between the Web and bricks and mortar stores, Uncategorized, Working with industry analysts, iPhone | Tagged IDEA, information architecture, navigation, Organize.com, Site design, The Container Store |
The landscape today is filled with an abundance of me-too start-ups. How many of these will be missed when they’re washed out by the recession?
In every downturn there are a few, however, with smart, committed teams that have found a niche and have an up-close, living, breathing understanding of the critical needs of their target [...]
Also posted in Marketing | Tagged Recession |
The web is the store—marketplace, really—and the search engine is the interface, right?
It wasn’t always this way, and it’s instructive to consider the underlying forces that drove this and the role of some of the Web’s largest companies in this evolution.
Buyer behavior today
Here’s the way in which I buy most things, which I imagine is [...]
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