Category Archives: iPhone

Thinking like your customers when designing site navigation

By Lee Wright | Published: May 8, 2009

Much has been written about designing website navigation, but Organize.com does an especially good job of showing the kind of helpful navigation that results when you think like your customers.
By understanding that there are different types of customers that will be looking for things in different ways, the designers have created navigation that gives buyers [...]

Also posted in Channels, Consumer behavior, Marketing, Mobile applications, Retail stores, Site design, The IDEA Process, The competition between the Web and bricks and mortar stores, The economy, Uncategorized, Working with industry analysts | Tagged , , , , , | Leave a comment

Misusing market research in assessing the demand for new services

By Lee Wright | Published: March 23, 2009

In response to an article reporting the findings of a recent global study by Accenture in which it was claimed that consumer market research showed “. . . 54 percent indicating their don’t want or need mobile video services:”

“This is a great example of research that is not helpful in making investment and partnering decisions, [...]

Also posted in Consumer behavior, Market research, Mobile applications, New product/service introduction, Uncategorized, Working with industry analysts | Tagged , , , | Leave a comment

Channel competition in the distribution of mobile applications

By Lee Wright | Published: February 3, 2009

In response to an article in Fierce Wireless, “New boutique App Store changes the rules of the game,” about changes at Apple’s iPhone App Store:
“I’m puzzled by the ‘playing fair’ concept.  Who set the rules?  Apple isn’t a public entity, but rather a for-profit corporation.
“There’s another puzzle here, though, and that’s the implication that this [...]

Also posted in Channels, Mobile applications | Tagged | Leave a comment