A recent survey (link to slides) sponsored by PowerReviews, a company that provides a product review service, is another reminder of the disconnect between companies and their customers.
The surprising finding, as shown in the first chart below: Not the importance of reviews or the popularity of social media–Facebook, Twitter, and the like–but the very low [...]
Much has been written about designing website navigation, but Organize.com does an especially good job of showing the kind of helpful navigation that results when you think like your customers.
By understanding that there are different types of customers that will be looking for things in different ways, the designers have created navigation that gives buyers [...]
Also posted in Consumer behavior, Marketing, Mobile applications, Retail stores, Site design, The IDEA Process, The competition between the Web and bricks and mortar stores, The economy, Uncategorized, Working with industry analysts, iPhone | Tagged IDEA, information architecture, navigation, Organize.com, Site design, The Container Store |
The Boston Globe is only the latest print mass media publication to wrestle with their cost structure—they are currently losing roughly $1,000,000/week—and with every incident, “Whither newspapers?” turns into “Whither journalism?”
This confuses many things, including what is created (a news story) with the means and form of delivery (ink on paper tossed on to my [...]
In response to an article in Fierce Wireless, “New boutique App Store changes the rules of the game,” about changes at Apple’s iPhone App Store:
“I’m puzzled by the ‘playing fair’ concept. Who set the rules? Apple isn’t a public entity, but rather a for-profit corporation.
“There’s another puzzle here, though, and that’s the implication that this [...]
The web is the store—marketplace, really—and the search engine is the interface, right?
It wasn’t always this way, and it’s instructive to consider the underlying forces that drove this and the role of some of the Web’s largest companies in this evolution.
Buyer behavior today
Here’s the way in which I buy most things, which I imagine is [...]
