Much has been written about designing website navigation, but Organize.com does an especially good job of showing the kind of helpful navigation that results when you think like your customers.
By understanding that there are different types of customers that will be looking for things in different ways, the designers have created navigation that gives buyers [...]
Posted in Channels, Consumer behavior, Marketing, Mobile applications, Retail stores, Site design, The IDEA Process, The competition between the Web and bricks and mortar stores, The economy, Uncategorized, Working with industry analysts, iPhone | Tagged IDEA, information architecture, navigation, Organize.com, Site design, The Container Store |
Truth be told, you won’t find 1,028 earlier posts here about the impact of technology on newspapers, just one, but the number of posts and articles written on this topic in the last six months is easily ten times that figure.
Nonetheless, the lead editorial in this morning’s Boston Globe is a good example of those [...]
The Boston Globe is only the latest print mass media publication to wrestle with their cost structure—they are currently losing roughly $1,000,000/week—and with every incident, “Whither newspapers?” turns into “Whither journalism?”
This confuses many things, including what is created (a news story) with the means and form of delivery (ink on paper tossed on to my [...]
Manufacturers of commodities face the challenge of earning higher margins and ultimately higher returns despite the fact that they are selling commodities, or what might be perceived by many as commodities.
In food and now fiber, some growers have approached this problem by creating a brand for their products that consumers are willing to pay more [...]
In response to an article reporting the findings of a recent global study by Accenture in which it was claimed that consumer market research showed “. . . 54 percent indicating their don’t want or need mobile video services:”
“This is a great example of research that is not helpful in making investment and partnering decisions, [...]
In most categories today, traditional analyst firms play a smaller role than ever.
In 2005, however, while serving as the VP of marketing for a security start-up in Cambridge, we thought that commissioning global research from a well-known analyst firm would help the efforts of a large partner—they owned more than 150 companies around the world [...]
In response to an article in Fierce Wireless, “New boutique App Store changes the rules of the game,” about changes at Apple’s iPhone App Store:
“I’m puzzled by the ‘playing fair’ concept. Who set the rules? Apple isn’t a public entity, but rather a for-profit corporation.
“There’s another puzzle here, though, and that’s the implication that this [...]
The landscape today is filled with an abundance of me-too start-ups. How many of these will be missed when they’re washed out by the recession?
In every downturn there are a few, however, with smart, committed teams that have found a niche and have an up-close, living, breathing understanding of the critical needs of their target [...]
The message below was written in response to a plea from a colleague who was struggling with getting his organization focusing on the things that matter in the marketplace. Names, of course, have been omitted.
“I sympathize with your situation, and it’s one that’s all too common: Lack of clear thinking and objective facts leads to [...]
Posted in Marketing | Tagged CMO, term sheet |
A good friend of mine, legendary retail entrepreneur Gary Hoover . . .
. . . read some of Buying in a Post-Store World and sent a note that included this question:
Lee, would you consider yourself a shopper or not? Do you like stores, hate stores, etc?
I love finding a great store, but there are so [...]
