Monthly Archives: September 2009

A bridge too late

Verizon Wireless confirmed that they’re going to stop selling their “Hub” home phone product.
When the Hub was launched nine months ago, their press release claimed . . .
Only Verizon Wireless can launch a new touch screen home phone system designed to replace old-style home phones with a souped-up home communications system, bridging wireline and wireless [...]

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The company – customer disconnect

A recent survey (link to slides) sponsored by PowerReviews, a company that provides a product review service, is another reminder of the disconnect between companies and their customers.
The surprising finding, as shown in the first chart below: Not the importance of reviews or the popularity of social media–Facebook, Twitter, and the like–but the very low [...]

Posted in Channels, Consumer behavior, Leadership and innovation, Management challenges, Marketing, New product/service introduction, Social media | Tagged , , | Leave a comment