In response to an article reporting the findings of a recent global study by Accenture in which it was claimed that consumer market research showed “. . . 54 percent indicating their don’t want or need mobile video services:”
“This is a great example of research that is not helpful in making investment and partnering decisions, [...]
In most categories today, traditional analyst firms play a smaller role than ever.
In 2005, however, while serving as the VP of marketing for a security start-up in Cambridge, we thought that commissioning global research from a well-known analyst firm would help the efforts of a large partner—they owned more than 150 companies around the world [...]
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